Welcome to the latest Cisco Services Dynamics, your connection to Cisco Services.

The pace of change is not slowing down, and we are facing the most complex business environment we have ever encountered. As we continue to adapt to this change, technologies such as cloud and data virtualization are enabling faster access to the information, applications, and services that will deliver the speed, agility, and flexibility required to keep up.

Software-enabled services and increased automation play a crucial role in providing a critical foundation to harness the network as a powerful business platform. This edition of Cisco Services Dynamics features a case study from Saudi Telecom Company (STC), the largest telecommunications company in the region. STC is working with a range of Cisco partners and is using Cisco Smart Net Total Care to revolutionize the way it works. STC is using automatic discovery, data collection, and analytics to maximize network capabilities and drive cost savings and efficiencies.

Michael Linhares, Ph.D., of Pfizer takes the time to describe Pfizer’s deployment of a data virtualization solution from Cisco. Pfizer is using agile data integration software to allow the company to recognize and prioritize opportunities more quickly, reducing the time to find answers from quarters to hours.

Nick Earle, newly appointed SVP of Cloud Sales and Go to Market, answers some important questions about Cisco’s expanding cloud strategy. More and more organizations are embracing cloud technology, and Cisco is building the world's largest Intercloud: a global network of clouds.

I hope you enjoy this edition, and please feel free to contact me with any questions you might have about the business challenges you are facing.

Paula Dowdy Senior Vice President, Services Sales, Cisco Systems, EMEAR

The Editor

P.S. Please don't hesitate to contact your Cisco representative if you have any questions about this edition.

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