Global manufacturing giant Royal Philips Electronics employs 116,000 people in more than 60 countries, offering a world-leading portfolio of healthcare, lifestyle, and lighting products.

Fast-moving business conditions demand that the Philips executive committee in the Netherlands stays in close touch with managers elsewhere around the globe. To strengthen collaborative capabilities, an innovative boardroom enabled by Cisco TelePresence® technology was conceived in Breitner Tower, the company’s Amsterdam headquarters.

Jap Jongedijk, deputy secretary of the Philips executive committee, says: “While executive committee members could already attend TelePresence meetings in separate rooms several floors away, what we envisaged was much more ambitious — a bespoke solution that would place collaborative tools right at their fingertips at any time of the day or night.”

“Our vision was a state-of-the-art multifunctional boardroom,” says Jongedijk, “combining everything we needed to integrate videoconferencing
and multimedia into our management meeting cycle.”


“When we said we wanted the new boardroom to be multifunctional, we meant just that,” says Nico Hofman, Network Solution Expert at Philips. “It needed to give us a higher return on the high-tech investment than just immersive videoconferencing, vital though that was. The unparalleled expertise and technical knowledge inherent in the Cisco Services team ensured we would meet that objective.”

The Cisco Services team played a key role in moving the project forward carrying out a full assessment to calculate camera angles, setting all participants at equal distances from the lenses to equalise image size, working closely with other team members on multiple iterations of the design drawings to get the details just right.

“Writing customised applications for the iPad and seamlessly integrating them into the technology was another area where Cisco Services made an invaluable contribution,” concluded Hofman.

The new video-enabled boardroom is enhancing insight into global operations, accelerating decision-making, and eliminating travel.

“The unparalleled expertise and technical knowledge inherent in the Cisco Services team ensured we would meet our objectives”
Nico Hofman, Network Solution Expert, Philips IT Infrastructure & Platform Team

Fast facts
Cisco TelePresence:
  • Facilitate virtual global collaboration between top executives in person, instantly and at any time
Collaboration solution
  • Cisco Services design and technical leadership to create custom-built video enabled multimedia boardroom based on Cisco TelePresence System 3210
Business results
  • Executive empowerment with top-level shift away from traveling for face-to-face meetings and toward instantaneous video collaboration
  • Faster decision-making, with sharper regional market insights and improved global business coordination
  • Multifunctional design maximises room occupancy and return on investment
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